“But GudangAda is excited and fully prepared to launch a new chapter in fulfilling our mission – which is to empower all players in Indonesia’s FMCG value chain with one stop solutions through the use of technology.” “These are challenging times,” Stevensang said in a statement. Plans are in place to expand the service to other major cities within the next few months. It’s currently available in the Greater Jakarta region and the cities of Bandung, Lampung, Medan, and Semarang. GudangAda is piloting a logistics service to help its merchant network maintain local availability of these essential products. It also said it will spend some of the funds to provide “critical support” to Indonesia’s FMCG supply chain amid difficulties caused by the Covid-19 pandemic, and “ensure availability of daily essential consumer goods, such as staples, cooking ingredients, health and sanitary products.” Read about them in AgFunder’s China AgriFood Startup Investing Report, here. GudangAda said it will use the Series A funding to enhance its tech offering, launch new services, and hire more talent.Ĭhinese B2B marketplaces and other Midstream Technologies startups raised a total $336 million funding last year. Buyers and sellers on the platform can also enjoy order management and analytics features. The startup helps its merchant members to make faster inventory turns and benefit from optimal pricing, while also granting them access to a wider product selection than they’d typically have. Its aim is not to become “a disruptor to the ecosystem,” but rather “an enabler for all players across the entire value chain,” it claims. It attempts to do this through its ecommerce platform, which allows a host of different stakeholders to buy and sell goods from each other nationwide. GudangAda’s guiding principle is “empowering, rather than replacing, existing intermediaries” in the FMCG supply chain. This has grown “during restrictions like now, where most FMCG traders rely on online transactions,” he added. “Our platform facilitates $100 million of transactions per month in food and beverage products and agricultural products, to help ensure availability and distribution in Indonesia,” he said. It also says it covers 100% of the country’s FMCG wholesalers.įounder and CEO Stevensang told AFN that over a quarter of the platform’s transaction volume is accounted for by food and agricultural products. It claims to work with merchants in 500 cities across Indonesia, including over 50,00 large retailers. GudangAda seeks to connect wholesalers directly to merchants – ranging from large retail chains to independent ‘mom-and-pop stores’ and warungs (roadside kiosks selling snacks and supplies). That earlier capital injection was co-led by Jakarta-based Alpha JWC and Wavemaker, with Temasek affiliate Pavilion Capital also participating.Īltogether, that’s $36 million in total funding – and it was only launched 15 months ago. The Indonesian startup raised $25.4 million, adding to the $10.5 million it secured in its seed round in February. Singapore-based Wavemaker Partners also joined in the Series A round. Sequoia Capital India and Alpha JWC Ventures have co-led the Series A round of GudangAda, an online B2B marketplace for food staples and other fast-moving consumer goods (FMCG).
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